Budgeting For Your Dream Ring
The right price for someone else might not be right for you.
If you've ever had an older relative tell you to start stashing your paychecks to afford the ring of your dreams, then they probably grew up with De Beers ads drilled into their heads. Radio, magazine, and TV marketing routinely told people they needed to save part of their salary if they wanted to prove their love. It started as one month's worth in the 30's and climbed to three months by the 70's! So how much should you spend on your engagement ring?
As far as we're concerned, you can't put a price on good design that speaks to you, so we've decided to ditch the old standards. Pick the ring you love, not the one someone else tells you to buy. With gorgeous blue-green sapphires from Montana or dusky, dreamy salt and pepper diamonds, finding a unique design that matches your taste and your budget has never been easier. And if you want to splurge on something special, we'll happily set a bombshell of a white diamond into anything you like.